Crayon Advances Its Regional Channel Integration Strategy

Nine security vendors onboarded to full partner ecosystem.

Adelaide, Australia – 10 July 2023: Crayon, a global leader in IT services and innovation, has announced the integration of nine additional vendors into the security portfolio for its channel partners in Asia Pacific.

Since acquiring rhipe and its subsidiary, EMT Distribution in 2021, Crayon has been steadily integrating associated vendor distribution agreements across the region. This latest development means security solutions from Airlock, Bluedog, CoreView, Delinea, ESET, Netwrix, NinjaOne, SMX, and usecure are now accessible to Crayon’s entire APAC partner ecosystem.

The strategic integration of these security vendors bolsters Crayon’s existing security portfolio and underlines its commitment to aligning its security offerings with the cybersecurity frameworks and controls followed by various regional jurisdictions. These include the National Institute of Standards and Technology (NIST) framework, ISO/IEC 27001, and the Australian Cyber Security Centre’s Essential Eight Maturity Model.

Rhonda Robati, Executive Vice President for Asia Pacific at Crayon, spoke of the company’s commitment to its partners, saying, “This move amplifies the value we deliver to our ecosystem, offering seamless access to unique security solutions across our entire company network. We remain dedicated to fostering mutual growth with our partners and reshaping the IT landscape across the Asia Pacific region.”

Portfolio Additions

The updated vendor distribution agreements with Crayon cover an array of cybersecurity measures and controls required at the data, identity, applications, endpoint, and platform layers. Also included are solutions to enhance IT operations, training, and the management of Microsoft 365 platforms. All vendors are available across the region, except for ESET, which is currently available to partners transacting in Australia.

Data Security  

» Netwrix empowers information security professionals to protect sensitive data and reduce the risk of a breach. Netwrix solutions support controls for application patching, macro configuration, managing admin privileges, and hardening user applications.

Application Security & End Point Protection

» Airlock Digital builds, sells, and supports its purpose-built allow-listing product, the number one rated mitigation strategy for end points, supporting customers across multiple verticals worldwide.

» ESET provides proactive protection against sophisticated malware and zero-day threats, with a global user base of over 110 million.

» SMX deliver specialist cybersecurity solutions and expertise, protecting web, email, domain and digital assets for enterprise and government organisations across Australia and New Zealand.

Identity Access Control

» Delinea is a leading provider of solutions that seamlessly extend Privileged Access Management (PAM) to help reduce risk, ensure compliance, and simplify security.

IT Operations & Platform Management

» CoreView is the leading Microsoft 365 management platform, assisting in reducing the administrative burden and user-driven chaos.

» NinjaOne’s unified IT operations solution simplifies IT management, supporting workforces regardless of their location.

Security Awareness Training 

» Crayon partners can now help their customers address security weaknesses and vulnerabilities created by human behaviour, with usecure’s human risk management solution.

Vendors Respond to Extended Distribution Agreements with Crayon

The continued integration of Crayon’s distribution agreements for the region has been welcomed by vendors.

David Cottingham, Co-founder & CEO at Airlock Digital, said “We are pleased to continue our partnership with Crayon to help keep customers safe. Our allowlisting product places control in the hands of the customer.”

Richard Fraser, SMX CEO “Every company in Australasia has an increasingly wide digital surface area, all of which is open to cyber threats. Our clients want a region aware, locally designed and supported approach to cybersecurity, taking the stress away from small, under-resourced security teams, failing to manage a plethora of cybersecurity tools. Our resilience platform and managed services, converge world-class cybersecurity tools, spanning surface area protection to email filtering, into a SMX managed service. With SMX, clients have peace of mind knowing we monitor their business and respond to dynamic threats.”

Marti Watt, Regional Manager at Netwrix, said “We are delighted to partner with Crayon and excited for the opportunity to support Crayon as they continue to develop and scale their business in the region. This strategic collaboration allows us to combine our cutting-edge data security solutions with Crayon’s best-in-class expertise and experience in delivering first-class solutions.”

Dave Reeves, Delinea Vice President ANZ, was similarly enthused, “This expanded reach with Crayon allows us to provide Privilege Access Management solutions to a broader network of partners across Australia and New Zealand.”

Paul Lomax, Bluedog CEO, sees the partnership as a powerful synergy, stating, “The blending of the Bluedog team’s expertise with the support of Crayon creates a formidable partnership that businesses of all sizes can leverage to enhance their security posture.”

Shawn Lankton, CEO of CoreView, expressed his confidence in the value for partners, adding, “We are pleased that Crayon trusts us to be a strategic partner, solving their customers’ toughest Microsoft 365 challenges with a purpose-built solution that delivers tangible value every day.”

Michael Robotham, Director of Sales at NinjaOne, believes this will amplify their impact, saying, “This expanded partnership with Crayon enables us to deliver exceptional services and support to more partners, improving IT efficiency across the board.”

Eric Rollett, Head of Sales at ESET Australia, said “Acknowledging the relentless progression of intricate and frequent cyberattacks, ESET understands the importance of partnering with distinguished pioneers in cloud-first digital transformation, like Crayon. Our joint mission is to deliver proactive protection against exceptionally sophisticated malware, equipping our valued customers with the tools to effectively safeguard themselves against zero-day threats.”

Jordan Daly, Chief Marketing Officer at Usecure, shared, “Joining forces with Crayon expands our ability to empower more MSPs to mitigate client risks and unlock new growth opportunities.”

Additional Coverage:

Reseller News: Crayon integrates nine vendors into portfolio post-rhipe, EMT acquisition

CRN: Crayon adds nine vendors to security portfolio

ARN: Crayon integrates nine vendors into portfolio post-rhipe, EMT acquisition

Media Contact:

Name: Ana Pedraza
Title: APAC Communications Director
Email Id: [email protected]
Contact: +6582514136

About Crayon 

Crayon is a customer-centric innovation and IT services company with over 3,700 team members across 46 countries. We optimize businesses’ IT estate to help them innovate with expertise they can trust. Our services create value for companies to thrive today, and scale for tomorrow. For more information, visit