rhipe’s Cybersecurity Week Wrap-up

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This week was rhipe’s Cybersecurity Week. The week of webinars were timed alongside National Cyber Security Awareness Month (NCSAM), which runs from October 1 to October 31. COVID-19 has permanently changed many aspects of our lives – especially for those running a business or working from home. It’s also opened the door to threats, with cybercrime increasing 600% due to the COVID-19 pandemic. In this blog, we will discuss the importance of protecting your digital assets, and the solutions offered at Cybersecurity Week.

rhipe’s Cybersecurity Week provided an opportunity to explore the latest security threats & trends. and opportunity to find out how the security of a business and reduce your risk of cyberattacks. The week also gave access to exclusive vendor promotions, while displaying the extensive range of rhipe’s security vendors.

With eleven informative sessions across four days from industry experts, channel leaders and innovative vendors – Cybersecurity Week was an exciting success. With webinars from Airlock, bluedog, SmartEncrypt, usecure and more – Cybersecurity Week provided innovative solutions for our partners.

Airlock Digital

Airlock Digital presented their webinar on “Why allowlisting is the most overlooked endpoint protection”. Speaker Ricky Calder, the Security Solutions Architect at emt Distribution – a rhipe company, delved into the world of allowlisting.

Ricky’s discussion on allowlisting surrounded the ability to be proactive, rather than reactive. The configuration of each allowlisting is unique, removing the ability for attackers to execute malicious or unknown codes. Finally, Ricky discussed the ability for complete file visibility and control over those files. This provides significant insight for an organisation to understand, detect and respond to malicious activity.

bluedog

bluedog Security Monitoring presented their webinar on their Microsoft 365 Security Monitoring and VAPT (Vulnerability Assessment and Penetration Testing). Global Relationship Manager Lawrence Perez spoke about the importance of Microsoft 365.  Despite great coverage, there are still loopholes cybercriminals can export doing immeasurable damage to organisations. Bluedog monitors all activities on Microsoft 365 and detects all types of attacks without compromising privacy.

bluedog’s CEO Paul Lomax then spoke about their VAPT solutions. There is one new critical vulnerability found every half an hour – so regular VAPT is important to ensure all exposures are covered. Their 24/7 Security Operation Centre reviews and oversees all VAPT, handling false positives and providing full details of each scan.

SmartEncrypt

Regan McKay, Founder of SmartEncrypt by rhipe then spoke about the impacts of a cyber breach on MSPs. Regan’s discussion revolved around the rising threats an organisation faces due to the everchanging landscape. It also gave valuable insights into how MSPs can protect their customers while expanding their security stacks. Ransomware gangs stealing data can value your company based off company size, competitors, industries, publications and more to value the data to hold your business to ransom. Regan’s presentation covered SmartEncrypt’s enterprise-grade File Encryption Software as a Solution (SaaS) for businesses of all sizes.

usecure

Bruno Pinto’s presentation on usecure’s cyber threat mitigation program consisting of four core elements. These elements include training employees in cybersecurity best practices, implementing information and data security policies, conducting regular phishing assessments, and monitoring the dark web for exposed user credentials. The usecure platform assembles these elements in an easy-to-use platform for your business.

Cybersecurity Week was an exciting success – with many of the sessions to be on-demand, and great incentives still on offer, stay tuned for more content.

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Orchestra Group’s Harmony solutions manage protection, prevent malicious WiFi, Bluetooth and IoT threats, and continuously test cybersecurity controls!

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Adelaide, Australia – 12 April 2021: Cybersecurity specialist, emt Distribution, now part of rhipe, today announced that Israel-based Orchestra Group – which provides cybersecurity platforms for seamless cybersecurity management and operations – has expanded its reach to include Australia, New Zealand and APAC, with a new distribution agreement.

emt Distribution, a leading value-added distributor, offers cybersecurity solutions that address the Australian Signals Directorate’s top four mitigation strategies – dubbed Catch, Patch and Match – as well as the broader strategies in the Australian Government’s Information Security Manual (ISM).

emt now offers the full range of Orchestra Group’s Harmony solutions to channel partners, MSPs and MSSPs. They include the Harmony IoT solution, which accurately identifies and prevents, in real-time, malicious airborne threats through the attack surfaces of WiFi, Bluetooth and IoT devices. Harmony IoT provides enterprise-grade defence that quickly and easily identifies, monitors and protects all smart connected devices operating within and around the protected area as well as the ability to comply with related organisational policies and industry regulation.

Meanwhile, Harmony Purple serves as a combined, automated red team and blue team within the organisation’s networks. Harmony Purple provides next generation, enterprise-level security tools that continuously analyse and prioritise the threats, in order to create the most effective cyber risk mitigation strategies.

“Effectively identifying threats against a dispersed wireless network with remote or on-the-move workers, multiple locations and a plethora of connected devices has been almost impossible in the past,” said Scott Hagenus, Senior Sales Manager for emt Distribution. “Orchestra Group’s Harmony IoT makes massive headway into solving this problem.

“Harmony IoT gives full visibility into what networks and devices pose a threat and are interacting with a business’s network of interest. It also provides a defensive capability. The ability to block wireless borne attacks for organisations of all sizes is a huge win,” said Hagenus.

“In addition, Harmony Purple’s ability to test the effectiveness of security controls and their weak points allows organisations to continuously adjust their defences for the best security posture achievable with their current infrastructure.”

The new partnership with emt Distribution further extends Orchestra’s distribution network which already covers the EMEA, North America and South America regions.

“Australia, New Zealand and Asia Pacific are focus markets in Orchestra Group’s growth plan,” said Yair Poplawski, GM of Orchestra’s APAC branch. “emt Distribution represents all the qualities we are looking for in a value-added distributor. It has a highly experienced team with a thorough understanding of the unique needs of users in the region as well as strong professional chain of resellers to support them. This new partnership is an important step in building our presence in the region.”

“emt Distribution is delighted to add Orchestra’s Harmony Platform and security solutions to our cybersecurity portfolio,” said Richard Rundle, CEO of emt Distribution. “Australian and New Zealand CISOs are facing an increasingly complex threat landscape as they try to protect their organisations. Offering these services to MSPs and MSSPs looking to further assist their clients improve their cyber security posture with tangible results will help strengthen their position as trusted security partners.”

Learn more about Orchestra Group’s Solutions Harmony IoT & Harmony Purple

Read this Story in ARN; Read this Story in CRN 

 

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emt Distribution brings leading enterprise-level Netsparker dynamic application security testing solution to ANZ and APAC

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With enterprise functionality and unrivalled accuracy, Netsparker complements Acunetix web vulnerability scanning solution that meets the needs of SMBs

Adelaide, Australia  – 18 November 2020: Cybersecurity specialist, emt Distribution, today announced that it will bring the Netsparker enterprise-level dynamic application security testing (DAST) solution to Australia, New Zealand and the Asia Pacific region under an expanded distribution agreement.

 

emt Distribution also offers the Acunetix web vulnerability scanning solution that cost-effectively meets the needs of small and medium businesses (SMBs). Both solutions deliver web application security, with the enterprise-level Netsparker focusing on absolute accuracy and automation. emt’s Adelaide and Singapore offices will now offer the full range of Netsparker and Acunetix solutions to channel partners, MSPs and MSSPs.

 

emt Distribution, a leading value-added distributor, offers cybersecurity solutions that address the Australian Signals Directorate’s top four mitigation strategies as well as the broader strategies in the Australian Government’s Information Security Manual (ISM).

 

Netsparker is designed so that enterprises can fully automate all their web security processes – including automatic vulnerability assessment, and automatic discovery and protection of web assets – so they can avoid resource-intensive manual processes. With Netsparker reports, enterprises can also meet their compliance requirements.

 

Netsparker is the only product that delivers automatic verification of vulnerabilities. Its Proof-Based Scanning™ technology safely exploits any vulnerabilities found, generating a proof-of-exploit or proof-of-concept to rule out false positives. Users do not have to manually verify findings and can immediately proceed with the fixing of security flaws.

 

Netsparker scans any type of web application, provides actionable results, and integrates with company workflow tools to close the loop between IT and developers. Its built-in team management and vulnerability management features enable enterprises to create roles, assign issues, overview the remediation process, and retest after completion.

 

Under the expanded distribution agreement, emt Distribution will invest additional on-the-ground support and educational resources for both Netsparker and Acunetix in the region. This will see emt Distribution provide qualifying resellers with proof-of-concept keys, easy access to product trials, and assistance with customer demonstrations, all within a 24 hour turnaround time.

 

“emt Distribution is delighted to add Netsparker to our web vulnerability scanning and dynamic application security testing portfolio,” said Shane Mahney, General Manager of emt Distribution. “Our channel partners will be able to deliver even higher levels of accuracy and automation for their enterprise customers. It will give them a high-end alternative to Acunetix, which has proved very successful in meeting the security needs of web application developers, development operations teams and SMBs.”

 

“We are excited to be working with emt Distribution to expand our presence in Australia, New Zealand and the Asia Pacific region,” said Kevin Abela, VP of Global Channel Development at Invicti Security, owner of the Netsparker and Acunetix brands. “With cyber security risks continually on the rise, we want to ensure the best possible reach and support to make our customers’ web applications as secure as possible.”

 

About emt Distribution

emt Distribution is an Adelaide-based value added distributor and vendor representative with a presence in Australia, Singapore, Hong Kong, Philippines, UAE and South Africa. It also works closely with like-minded distributors in the UK, Netherlands and Germany. emt offers cyber security solutions that address the top four mitigation strategies to prevent cyber security incidents, the broader strategies in the Australian Government’s Information Security Manual (ISM) and solutions to address Cyber Threat Management.

 

emt Distribution assists channel partners, MSPs and MSSPs to deliver cyber security solutions their customers need. emt offers pre and post-sales support, channel development, engaged sales processes and marketing assistance for both vendors and channel partners. See: www.emtdist.com

 

Media Contact

Chris Bowes

Bowes Communications

+61 (0)2 9387 2332

[email protected]

 

 

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5 tips to power up your marketing for 2021 and drive business growth.

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Guest Blogger: Sam Aylett, Director of Marketing – Thycotic

 

In an increasingly crowded and connected marketplace, business customers looking for technology to solve a business challenge have a plethora of information at their fingertips. Those businesses, particularly when considering large or complex purchases like enterprise software, are typically 57% of the way through their purchase process before they even engage with a salesperson1.

This doesn’t mean that the sales function is not important. It just means that using marketing to get the right message to the right people in the right businesses IS important – and if you don’t, that business may never get to your salespeople or by the time your salespeople get to them, it may be too late.

These market dynamics have forced resellers, distributors and vendors to reconsider and elevate marketing to mission-critical status. And the best marketing results come from a strong three-way partnership – with each party playing their role.

There are some fundamentals which, if you get right, set you up for marketing success.

  1. Do some prep work

Take a step back and do some analysis. This will help you identify what you’ve got sorted and what’s missing, and will serve you well when you start to work with your distributor and vendor on planning 2021 marketing.

  • Segment your target customers.
  • Identify past sales by customer segment and what marketing delivered results.
  • Determine where your revenue is coming from next year.
  • Get clear on your message – what challenges / pain-points do your customers have? how does your service and the product alleviate them? of what value is that to the customer? Write your story – literally, write it down.

 

  1. Set a plan with clear and measurable goals and agree on commitments

In every partnership, each party has their own vested interests. Good partnerships are transparent about those interests and are built upon the understanding (and reality) that the success of one partner contributes to the success of the others.

Create, in collaboration with your distributor and vendor, a clear written marketing plan—not War and Peace, just a one-page document with:

  • a set of objectives,
  • a clear definition of the target market (what type or organisation and the challenges they face that you can solve),
  • the marketing strategies to achieve the objectives (and in which quarter or month),
  • who’s going to do what – the resources (people and dollars) all parties have committed, and
  • a realistic view of the metrics used to determine success

 

  1. Leverage the vendor

Any vendor worth their salt will, like us, have a marketplace of ready-to-execute marketing campaigns. Ours includes email and digital campaigns, live and on-demand webinars, whitepapers/reports, customer tools, events, free trials and collateral.

 

Educate yourself on what’s available to you – it’s a two-way street, so don’t wait to be told.

 

Then work with your vendor to identify what they have that suits your requirements and map that into your plan. Discuss what activities may be eligible for marketing development funding and under what conditions, and then set some mutually agreed targets and apply for the funding.

 

Most importantly when it comes to leveraging your vendor’s marketing support – execute the damn plan – otherwise it’s all for nought.

 

  1. Get your own house in order

There are a host of things you do to market your own business that are in your control and your control only – so you need to get your own house in order as well.

Make a list of them and systematically work through them to make sure they are fit for purpose. A good first stop, given the 57% I mentioned earlier, is your digital presence.

Some things to consider:

  • Is your website more than 3 years old (in which case its most likely getting obsolete)?
  • Do your website and social media profiles accurately reflect your message (remember the one you wrote down in tip 2)?
  • Do you have a plan to regularly post content on your site and profile? Is it valuable to your target market?
  • Are you using search engine optimisation and search engine marketing to get your message in front of the right people?

 

  1. Communicate and collaborate

Both vendors and resellers face challenges when it comes to generating leads and sales. For vendors, a lack of visibility into what channel partners can and are doing to market themselves makes it difficult to create appropriate campaigns. On the flip side, resellers are busy managing their own business and have limited resources or no internal expertise to build and execute successful marketing campaigns.

This makes it even more important to have regularly scheduled communication, transparent sharing of activities and results, and constructive collaboration so all parties can work together for mutual success. Establish what works best for your partnership, but I would suggest monthly check-ins.

So, take a moment to reflect on these fundamentals, and then get in touch with your distributor and vendor and start planning your 2021 marketing.

 

Thycotic Vendor Resources: Thycotic offers a comprehensive partner portal including a well organised marketing resources hub. The Thycotic Marketing Hub features an array of  resources including Email Templates,  Campaigns in a box, Webinars on Demand and more. Visit the Marketing Hub Here


  1.  CEB 2017 Digital B2B Buyer Survey
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